“A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.”
– Steve Jobs
Over the past 24 months, every time I went past an Apple store, I marveled at how packed they were despite the recession and despite the fact that they are selling premium priced products. Yet, they have produced very well-designed, superior products that are problem-free (at least compared to competing products) that merit the price premium, and as Jobs said in the quote above – they have continued to innovate in the downturn. A natural reaction to fear and uncertainty is to contract and become more careful and conservative, but that’s really a pretty negative response. I have great respect for Apple’s more positive philosophy of innovation, improvement, and new product launches to weather bad economic times.
[...] thrived during the recession because of quality and innovation This post includes a famous quote from Mr. Jobs. I think the Apple DNA is so strong in what they believe. They really do put their money where [...]
By: Apple thrived during the recession because of quality and innovation « Chicago Mac/PC Support on February 11, 2010
at 5:55 pm